Feb 26 • 09:29 UTC 🇨🇿 Czechia Aktuálně.cz

"She is not a player, she is just a placeholder." The new head of Xbox is receiving backlash, barely after taking office

The appointment of Asha Sharma as the new head of Xbox follows major leadership changes and is met with skepticism from the gaming community.

The recent leadership shake-up at Xbox has left many questioning the direction of the brand with Phil Spencer stepping down after 38 years at Microsoft and his initially intended successor, Sarah Bond, also departing. Asha Sharma, previously known for her work in AI development, now takes the reins at a time when Xbox is attempting to redefine itself amidst fierce competition, especially against Sony. Her appointment signals a new phase for Xbox that has left fans uncertain about the future of the beloved console brand.

Phil Spencer was a symbol of the Xbox brand, credited with initiatives like the launch of Game Pass and a more inclusive approach to gaming that broke traditional barriers, offering games to a wider audience across different platforms. Under his leadership, the Xbox game ecosystem expanded significantly, emphasizing cloud gaming as a key strategy. The community has benefited from these changes, enjoying a diverse range of gaming experiences. However, with Spencer's departure, many are wary about how the new leadership will affect the future of these successful initiatives.

Asha Sharma's background in technology rather than gaming is fueling skepticism among parts of the gaming community. Despite her statements about finding a "return to the roots" of gaming and focusing on emotions in video games along with exploring new business models, critics are questioning her capability to lead a brand that has a rich history in gaming. This role comes with considerable pressure, as the community is watching closely to see whether she can maintain the legacy of innovation established by Spencer and whether Xbox can thrive in an increasingly competitive market.

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