Lithuanian singer Liepa Norkevičienė has introduced her latest album, 'Pradžia', which signifies a transformative phase in her 16-year career. Moving from simply performing to actively creating, Liepa reflects on her personal growth and maturity, emphasizing her commitment to being her authentic self in her music. She states that this is not a fresh start, but a deepening of her self-awareness and confidence as an artist.

The album features collaborations with Gyčius Valickas and Paula Valentaitė, showcasing a new musical sound that resonates with Liepa's inner ethos, prioritizing authenticity over commercial appeal. The creative direction of the album crystallized following her participation in the 2025 'Eurovizijos' stage, where she performed the song 'Ar mylėtum', leading to clarity in the sound and emotional ambiance she wanted to convey in this chapter of her career.

Liepa has also discussed the personal struggles during her concert marathon, highlighting communication challenges with her loved ones, which she navigated through letters. Her ambition to create genuine music became apparent post-Eurovizijos, emphasizing her desire to resonate with her true feelings in her songwriting.