The Film and TV charity has introduced a comprehensive set of mental health principles aimed at enhancing the support structures in the UK film and television industry. This initiative is viewed as a 'watershed moment' reflecting a growing consciousness about the industry's duty of care to its workforce, particularly in light of increasing mental health difficulties reported by industry professionals. Collaboratively developed with insights from over 45 organizations, including public service broadcasters, studios, and trade unions, these principles aim to address the alarming rates of mental health issues in the sector.

The impetus for these principles stems from the charity's Looking Glass survey, which revealed that a significant number of respondents reported poor mental health, with 35% describing their condition as 'poor' or 'very poor.' The survey further highlighted troubling statistics, such as 30% of respondents having contemplated suicide in the last year and 63% admitting their work negatively affects their mental health. This dire situation emphasizes the urgent need for proactive measures to create a safer and more supportive work environment in an industry known for its high-pressure conditions.

The nine mental health principles serve as a framework for production companies, outlining essential actions to foster a culture of understanding and care regarding mental health. By committing to these guidelines, the industry hopes to not only protect the mental well-being of its workers but also enhance overall productivity and creativity within the sector. This progressive step could help mitigate the ongoing mental health crisis in the film and TV industry and promote a more sustainable future for the creative workforce.