Feb 26 • 04:00 UTC 🇮🇹 Italy La Repubblica

In Rai old style, the imperative is to anesthetize

The article critiques the traditional approach of the Rai music show, highlighting Carlo Conti's self-definition and the audience's diminishing expectations.

The article discusses the recent Rai musical show, reflecting on its adherence to an outdated style that critics argue has a numbing effect on viewers. The host Carlo Conti, at the show's onset, characterized himself as both a 'Christian and a democrat,' perhaps to reinforce a connection with traditional values, but this has sparked skepticism regarding the show's relevance in modern entertainment. The critique underscores how the show has struggled to captivate its audience, leading to a collective anticipation of mediocrity rather than excitement.

As the music industry evolves and competition between platforms increases, such lethargic presentations may fail to engage younger viewers who seek more dynamic content. This stagnation raises questions about the future of traditional television shows and their ability to adapt to changing viewer preferences. The discontent surrounding Rai's programming may reflect broader issues within the Italian entertainment landscape as traditional formats grapple with the contemporary push for innovation.

The article ultimately emphasizes the need for a reevaluation of Rai's approach to music and variety shows, urging producers to break free from outdated conventions and connect meaningfully with the audience. As the entertainment environment shifts rapidly, maintaining relevance is crucial for Rai to sustain its audience and thrive in the modern media ecosystem.

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