Mar 10 โ€ข 13:44 UTC ๐Ÿ‡ฎ๐Ÿ‡น Italy La Repubblica

Rai2, ratings plummet with Cerno's strip. Usigrai protests: no more outsiders

Viewers are rejecting Tommaso Cerno's new daily segment on Rai2, which debuted with a low 5.4% share, prompting protests from Usigrai against the inclusion of external commentators.

Tommaso Cerno's new daily segment on Rai2 has faced an alarming ratings drop, garnering only a 5.4% share during its debut. This disappointing figure reflects a significant viewer disapproval, particularly given the brief editorial coverage on topics such as Trump and the Iran war, which many found lacking in depth and relevance. Consequently, the show appears to have alienated a large portion of its potential audience right from the start.

The immediate backlash from viewers has led to protests from Usigrai, the union representing Rai journalists, who advocate for more internal dialogue and less reliance on outside commentators. Usigrai's statement emphasizes the need for Rai2 to prioritize native voices and perspectives, cautioning against the sweeping trend of outsourcing discussions to external figures, which they argue detracts from the channel's journalistic integrity and mission.

As Rai2 grapples with these viewer challenges, the network must reassess its programming strategy to regain lost trust and viewership. The implications of this situation extend beyond mere ratings; it raises critical questions about the role of public broadcasting in Italy, particularly in terms of maintaining quality journalism and viewer engagement amidst a landscape increasingly populated by sensationalism and external influences.

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