In response to the overwhelming demand for BTS concert tickets in Mexico, which sold out rapidly through Ticketmaster, Cinemex announced a promotional giveaway aimed at fans who missed out on purchasing tickets. The company outlined a series of steps for participants to follow in order to enter this exciting contest, essentially creating an alternate opportunity for the ARMY to secure admission to the concerts.

As the resale market remains unappealing to many fans, this campaign by Cinemex provides a hopeful outlet for those eager to experience BTS live. The announcement also coincides with another initiative involving pre-sales of concert tickets that will be broadcast in cinemas, enhancing the experience for those unable to attend in person. Cinemex's social media channels shared the details of the giveaway, emphasizing the idea of a combined experience for fans.

The demand for BTS concert tickets has highlighted the challenges faced by artists and fans alike regarding access to live events. This giveaway not only addresses the immediate need for tickets but also strengthens the bond between the brand and the fan community by enhancing engagement among BTS supporters in Mexico.