The Dune of Pilat, located in France, has seen a notable increase in visitors, reaching 1.24 million in 2025, which is over 100,000 more than the previous year. This increase is largely attributed to improved access and the effectiveness of visitor counting measures at the site. Overall, it is estimated that more than two million visitors frequent the site annually, indicating its sustained popularity as a tourist attraction.

In addition to its rising visitor numbers, the Dune of Pilat plays a crucial role in the local economy through parking revenue. In 2025, parking fees generated approximately two million euros, stemming from 377,927 vehicles that utilized the main parking facility. This revenue is vital for the site's operational model, underscoring the importance of structured visitor management to ensure both accessibility and financial sustainability.

The data provided in the annual report by the Syndicat mixte de la Grande Dune du Pilat reflects a positive trend in tourism, which is beneficial not only for the site but also for the surrounding regions that rely on tourist spending. This trend raises implications for future management strategies and investments aimed at preserving the Dune's natural beauty while accommodating increasing numbers of visitors.