The Miss Italia beauty pageant has raised objections against singer Ditonellapiaga over her use of the title 'Miss Italia' for a new single and accompanying album. The organizers argue that the title's usage without prior notification breaches the integrity and reputation of the Miss Italia brand, which has been a recognized name for nearly 90 years. Patrizia Mirigliani, the owner of the Miss Italia brand, expressed her discontent, highlighting the respect owed to the contestants who have sought success through the competition.

In her statement, Mirigliani clarified that the use of 'Miss Italia' needs to be treated with the seriousness it deserves, and highlighted the impact that such names hold in the public domain. She emphasized the necessity for mutual respect and communication when established brands are being referenced in popular culture. The remarks also underline the potential conflict between artistic expression and the protection of established brands in the entertainment industry.

Ditonellapiaga responded to the controversy by asserting her intent was personal rather than derogatory, stating she speaks about her experiences and does not aim to insult anyone. This dialogue raises questions about the boundaries of artistic creation versus brand integrity, revealing the nuances and tensions that can arise when cultural assets intersect with popular music, showcasing a broader issue within the music and branding industries.