Sanremo 2026, Miss Italy against Ditonellapiaga: 'Name used in the album title in a harmful way'
The Miss Italia pageant is contesting the use of the name 'Miss Italia' by artist Ditonellapiaga, describing it as harmful, coinciding with high viewership ratings of the Sanremo 2026 festival.
The Sanremo 2026 music festival, hosted by Carlo Conti, has attracted significant viewership, with 9.6 million people tuning in for the first night, which translates to a 58% share. This represents a decline from last year's opening night, which garnered 12.6 million viewers. As anticipation builds for the second night of performances by top artists, attention is also directed towards the upcoming press conference where the artistic director will address media inquiries.
In a separate controversy, the Miss Italia pageant has voiced concerns regarding the use of its name by the artist Ditonellapiaga in her album title. They claim that such an appropriation is unwarranted and detrimental, potentially damaging the brand identity of the Miss Italia competition. This accusation follows the traditional glamor associated with Miss Italia, and such disputes often spark public debate around the commercialization and representation of iconic pageant titles.
As the festival continues, the juxtaposition of cultural events and artistic expressions, such as the Sanremo festival and the Miss Italia brand, raises important questions about intellectual property and the boundaries of artistic liberties. The outcome of this dispute may have broader implications for how names and titles are used in the entertainment industry, particularly concerning brand protection and cultural heritage.