On the 25th, Nagoya City revealed that the naming rights for the Nagoya City Science Museum have been awarded to FUJI, a robotics manufacturer based in Chiryu City, Aichi Prefecture. Under this five-year agreement, FUJI will pay an annual fee of 65 million yen, and from April, the museum will officially be known as the FUJI Nagoya Science Museum. The renowned facility features one of the world's largest planetarium domes with a diameter of 35 meters, among other significant exhibits, attracting approximately 1.3 million visitors each year.

The Nagoya City Science Museum has been a key educational and entertainment facility since its opening in 1962, undergoing renovations in 2011 that led to its recognition as having the world's largest planetarium. This recent contract is part of a broader strategy by the city to generate revenue through naming rights, which has seen contracts worth over 300 million yen established across ten facilities by 2025. Mayor Ichiro Hirosawa acknowledged that the city's strained financial situation influenced this decision, indicating a cautious approach to future potential naming rights agreements for other public institutions.

Despite this initiative, the concept of naming rights has not been universally accepted, as evidenced by the backlash from some patrons regarding a proposed name change for the Tsuruma Central Library in 2024, which led to the withdrawing of applications from some companies. The city will carefully evaluate the appropriateness of naming rights for other facilities in comparison to similar institutions in different municipalities, with no immediate plans to aggressively pursue this approach further than already established agreements.