Skroutz reports that nearly 40% of its order volume in Greece for 2025 is expected to be directed towards provincial areas, alongside plans to open approximately 300 new Skroutz Points with 13,000 lockers.
Skroutz, a major online marketplace in Greece, has announced that nearly 40% of its total order volume for the year 2025 is expected to be directed towards provincial areas, outside of Athens and Thessaloniki. This shift indicates a growing trend in e-commerce as consumers in less urban areas increasingly engage with online shopping. Moreover, the analysis shows an 18% increase in revenue generated by provincial stores, with a 17% rise in order volume from these regions compared to the previous year, highlighting their expanding role in the marketplace.
In a bid to enhance the consumer experience in the Greek provinces, Skroutz plans to invest in the establishment of around 300 new Skroutz Points by 2026, which will collectively feature 13,000 lockers. This strategic move aims to improve the accessibility and convenience of online shopping for consumers residing in non-urban locations, ensuring that they enjoy similar advantages to those in major cities. The installation of these new points is expected to significantly boost the logistics and distribution network of Skroutz, making it a key player in the provincial e-commerce landscape.
The data and insights provided by Skroutz come from an analysis of purchasing activity across mainland and island Greece, excluding the capitals of Athens and Thessaloniki, for the year 2025, with comparisons to the previous year. This information underscores the evolving dynamics of consumer behavior and market trends in Greece, particularly emphasizing the importance of catering to provincial markets as online shopping continues to rise. As companies like Skroutz expand their reach, they play a vital role in bridging the retail gap between urban and rural areas.
