Pigu.lt has reported a varied selection of fiction genres available to their readers, catering to different age groups. According to Nerijus Mikalajūnas, the communication director, there is a notable rise in demand for textbooks, exercise books, educational materials, and recipe books, particularly among students. This shift reflects the changing preferences of the readership, with a clear emphasis on educational and practical content.

In the current year, the top five best-selling books on Pigu.lt highlight a mix of educational and recreational literature. This includes a geography workbook for 9th graders, a recipe book focused on air frying, and children's learning materials. The presence of Anthony William's 'Medical Medium' in the bestseller list demonstrates a growing interest in holistic health topics among readers. Additionally, titles aimed at young children, such as activities for 5-year-olds, underline the importance of early education in the current book market.

Last year's sales peak was recorded during the months of November and December, indicating that readers often purchase books as gifts during the winter holidays. Mikalajūnas emphasizes that customers frequently choose to delight their loved ones with books during this festive season, signifying a cultural trend towards gifting literature as a thoughtful and educational present. This focus on both academic and leisure reading materials suggests a dynamic market responsive to the needs and interests of various demographics in Lithuania.