According to "Kantar" data, the Citadele KMT final four matches attracted a unique audience of 842,800 viewers on LRT television. This marks a substantial increase from 2023, when 811,000 viewers tuned in for the tournament. The average rating for the final four matches this year was 7.5 percent, with the final match reaching a record high rating of 11 percent, drawing 578,800 viewers, compared to approximately 538,000 last year.

LKL communication director Vaidas Leliuga pointed out that even in instances where the games do not provide maximum excitement until the very last second, the Citadele KMT final four remains Lithuania's premier basketball event of the year. The tournament captivates viewers due to its emotional impact, lively atmosphere, shared experience, and the creative elements involved, making it a staple of Lithuanian sports culture.

These numbers further affirm the prestige of the Citadele KMT final four and its unique place in the sporting calendar of Lithuania, showcasing the enduring popularity and significance of basketball in the country.