In Kyiv, the European leaders, including Finnish President Alexander Stubb, came together to promote a coordinated message as the four-year anniversary of Russia's major invasion of Ukraine approaches. They emphasized that Ukraine is winning the war, a narrative that sparked confusion considering the lack of significant recent developments on the battlefield and no observable signs of an acute collapse of the Russian economy. This orchestrated communication strategy aims to solidify Western support for Ukraine by presenting a united front.

During the press conference, Stubb reiterated the shared commitment among the coalition members but faced scrutiny from Finnish media present. They questioned the feasibility of the message that Ukraine is securing a victory, given the current realities on the ground. Stubb's remarks did not include specific instances indicating a near-term liberation of lost territories, pointing instead to a broader definition of what it means to achieve victory in war. This raises significant questions about the effectiveness of their communication strategy amidst ongoing challenges in the conflict.

The term 'defensive victory' was notably absent from Stubb's statements, though it echoed sentiments familiar in Finnish historical contexts. The communication strategy appears to be part of a larger effort to not only bolster morale among Ukraine and its allies but also to influence external actors, such as the United States, to continue supporting Ukraine. The ultimate aim of transforming perceptions, particularly among leaders like Trump, reflects the geopolitical complexities surrounding the Ukrainian conflict and underscores the importance of a unified message from Europe in these turbulent times.