During his visit to Kyiv, Finnish President Alexander Stubb emphasized that Ukraine is in a strong position in the ongoing war with Russia. He criticized the prevailing narrative, particularly in the United States, that Ukraine cannot win this war, urging a collective effort to redefine the narrative surrounding the conflict. Stubb's remarks align with a broader communication strategy agreed upon by the so-called 'coalition of the willing', which involves various leaders supporting Ukraine.

In an interview with the Danish newspaper Politiken prior to his public statements in Ukraine, Stubb articulated a perspective that Ukraine was gaining traction in the conflict. He highlighted that leaders attending the coalition meeting, including UK Prime Minister Keir Starmer, echoed similar sentiments about the need to reshape the narrative around Russia's military position, reaffirming that Russia is not on the path to victory.

This shift in rhetoric does not suggest that Ukraine has suddenly gained a decisive advantage on the battlefield, but rather indicates a strategic effort to redefine what 'winning' means in the context of the war. The urgency to alter the narrative reflects broader geopolitical concerns and the importance of maintaining morale and support for Ukraine in its fight against Russian aggression.