Vogue has selected Milan and the Galleria Vittorio Emanuele as the venue for its fifth edition of 'Vogue World,' scheduled for September 22, coinciding with the start of Fashion Week. Mayor Beppe Sala highlighted the significance of hosting this event, stating that it only happens in the world's major fashion capitals. In efforts to revitalize the city's prominence following the Winter Games, Sala made available the historic Salotto to the international fashion magazine, amid complex negotiations due to the Galleria's sacredness and the need for unanimous approval from local merchants, who will need to close for the event.

The event will feature a 45-minute evening fashion show that will be streamed globally, showcasing Milan's fashion scene on an international stage. The mayor emphasized that this is not only about glamour but also has significant social implications. Vogue has pledged to support social initiatives with a donation of at least two million euros, reflecting a commitment to giving back to the local community through this high-profile event.

In conclusion, the cooperation between the organizers of Vogue World and local authorities, including the need for support from cultural heritage agencies, signifies an important collaboration that aims to balance the celebration of fashion with community impact. This event promises to place Milan firmly back in the spotlight of global fashion while also dedicating resources to address social issues within the city.