The city of Milan, represented by Mayor Beppe Sala, has secured the Galleria for a Vogue show scheduled for September 22. This decision comes after complex negotiations involving the need for local merchants to agree to close their businesses for an entire day, as the preparations for the event will require significant infrastructure and organization. The local merchants, which include boutiques, bars, restaurants, and bookstores, will be facing a full-day closure, which raises concerns about their potential loss of income during this period.

The historical context of such events in Milan is notable, as it recalls the grand gala held for the Galleria's 150th anniversary back in September 2017. That event proved beneficial for local charities, demonstrating the dual-edged impact such events can have—while they attract attention and prestige, they can also disrupt local commerce. The Galleria, known for its cultural and economic importance, is seen as a sacred space, suggesting that any use for commercial purposes must balance the benefits against the potential harm to local business operations.

Furthermore, the successful implementation of the Vogue show may boost tourism and enhance the city's reputation as a center of fashion and culture. However, the necessity of support and compensation for the affected businesses is crucial to mitigate the negative effects of the enforced closures. How the Comune addresses this situation could set a precedent for future events held at significant cultural sites in Milan, determining how local businesses are supported and compensated in similar scenarios.