The trade unions LO and NHO are urging the Norwegian government to implement a full VAT exemption for all news media, regardless of whether the content is in text, audio, or video format. They argue that independent journalism is vital for Norway's security and public trust, particularly during crises. NHO leader Ole Erik Almlid emphasizes the financial burden of journalism but states that the cost of a lack of free journalism is far greater.

Kine Asper Vistnes, leader of LO, accentuates the importance of the public being able to depend on the information they receive, especially in times of crisis. This reflects a growing concern among the organizations about the challenges that news media are currently facing, particularly in the digital age where traditional business models are under threat. By advocating for a VAT exemption, LO and NHO hope to enhance the sustainability of journalism in Norway, ensuring it can continue to function as a watchdog for democracy.

However, the government has so far dismissed this request, citing that the VAT revenue plays a crucial role in financing the welfare state. This response indicates a potential conflict between supporting journalism and maintaining necessary funding for public services, raising important questions about the prioritization of resources amid ongoing economic challenges. The debate highlights the significant role of media in society and the complex balance governments must strike while supporting both independent journalism and essential state functions.