In a call to enhance the viability of journalism, the leaders of the Norwegian Confederation of Trade Unions (LO) and the Confederation of Norwegian Enterprise (NHO) have advocated for a value-added tax (VAT) exemption for all news media. They emphasize that a free and independently governed press is crucial for maintaining societal readiness in times of crisis. NHO leader Ole Erik Almlid highlighted the significant financial implications of having a suppressed press, drawing comparisons with the declining state of free media in parts of the USA and Europe. He underlined that trust among citizens is pivotal during crises, indicating that a well-informed public is essential for community resilience.

Remarkably, the cooperation between the normally opposing entities LO and NHO on this issue signifies the universal acknowledgment of the media's role in democratic societies. LO leader Kine Asper Vistnes reinforced the notion that the integrity of information is vital, especially in emergency situations, asserting that the public demands accurate reporting free from interest-driven control. Her emphasis on the quality and mix of information within the media landscape suggests a broader discussion on how media diversity influences free speech and public perception.

This proposal gains significance at a time when many democratic nations are grappling with threats to press freedom, making it a relevant issue not only for Norway but also for the global community that values independent journalism. The call for platform-neutral tax exemptions could transform the financial viability of media outlets, thereby safeguarding democratic ideals and ensuring that accurate information continues to flow during critical times, thereby reinforcing national readiness.