The article reveals the intricate behind-the-scenes workings of the Sanremo music festival, suggesting that another 'festival' exists among managers, press agents, and record label representatives. It highlights that this year alone, the festival has an estimated overall economic impact of over 250 million euros, emphasizing its significance not just as a cultural event but also as a major business operation.

The preparatory phase for the festival begins about six months in advance, during which record companies present their proposals to the artistic director. Once accepted, the process of 'performance construction' takes place, which is critical to the artists' success. This includes strategic considerations such as performance timing, where a late appearance can adversely affect public voting. The scheduling of performances is carefully crafted, with even a timing as late as 1:44 AM being highlighted as unfavorable for both the performers and their audiences at home.

In addition to the creative and logistical challenges faced by the performing artists, the piece also focuses on the role of the press offices that manage the interactions between participants and journalists. The article notes that there are 1,492 accredited press members at the festival, an 'army' ensuring that every performance and its surrounding media coverage are executed flawlessly. This underscores the festival's dual nature as both a showcase of musical talent and a complex, commercial event that requires meticulous planning and collaboration among numerous stakeholders.