Feb 24 • 04:00 UTC 🇮🇹 Italy La Repubblica

From Berlusconi to Salvini, that indomitable stage that everyone wants to occupy

The article discusses the allure of the Sanremo Festival to various political figures in Italy, including Berlusconi and Salvini.

The Sanremo Festival has long been a coveted platform for political figures in Italy since the days of Checchennina, a term used to denote a significant historical era. This article delves into the rich and often humorous history of attempts by politicians such as Silvio Berlusconi and Matteo Salvini to commandeer this cultural stage, viewing it as a powerful backdrop for political messaging and public engagement. The narrative weaves through the various attempts by politicians to connect with the public via this high-profile event, showing how entertainment and politics intertwine in modern Italy.

Historically, Sanremo has served not just as a music festival, but also as a symbol of cultural significance where political aspirations can be projected. The piece highlights examples such as the rap performance by Jovanotti in support of former Prime Minister D'Alema and the less successful bids by Berlusconi to make his mark at the festival. These stories reflect a broader trend in which political figures leverage popular culture to gain favor with the electorate, showcasing how vital public perception and cultural capital have become in the arena of Italian politics.

Ultimately, the indomitable stage of Sanremo exemplifies the ongoing tug-of-war between entertainment and politics in Italy, illustrating how politicians continuously seek relevance and influence in the ever-changing media landscape. As figures like Salvini vie for space on this prestigious platform, the article underscores the enduring significance of Sanremo as a site of both artistic expression and political maneuvering, a phenomenon that continues to fascinate and entertain the Italian public.

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