In an interview, Juli Capella, a Barcelona-born designer and architect who has earned the prestigious MDF Award 2026, reflects on the significant impact of design and consumption on society and the environment. Capella argues that every purchase is a political act, representing consumer choice and societal values. He believes that the built environment—whether it's a chair, a garden, or a city—reflects the ways in which design shapes human experiences and addresses collective problems.

Capella shares insights about his journey from aspiring missionary or inventor to a notable presence in architecture and design. He emphasizes the interconnectedness between various design elements; for him, designing a simple chair is as complex and significant as creating an entire building. This philosophy is evident in his studio's work since its inception in 2001, which includes prominent projects like the Hotel Omm and various interior designs for FC Barcelona stores across Spain.

With consumerism posing challenges to sustainable living, Capella calls for more mindful consumption, encouraging people to consider the implications of their buying decisions on the planet and society. His views align with the growing discourse on sustainability in design, advocating a shift towards responsible purchasing that contributes positively to the environment and enhances community well-being.