In Mexico City, a fashion designer named Mizael Perea has taken to repurposing electoral campaign banners into unique clothing and accessories for his brand, Pancarta. His work is not just about fashion; it serves as a commentary on the excesses of political advertising and the waste it generates. Perea's creations highlight the idea that fashion can also serve a political purpose, using materials that symbolize the ephemeral nature of political campaigns.

Perea, who operates out of a workshop in the bustling Centro Histórico, describes his work as an act of anarchism, reclaiming discarded materials and transforming them into something of value and beauty. He perceives the near-constant visual noise of political advertising in his surroundings as an opportunity for creative expression. The vibrant colors and bold graphics of these campaign banners inspire his designs, reflecting the cultural and political landscape of Mexico.

This trend of using political propaganda in fashion not only questions the impact of such materials but also encourages a broader conversation regarding sustainability in the fashion industry. As designers like Perea utilize found objects, there is a growing awareness and commitment among the public to think critically about the waste produced during election cycles, suggesting a potential shift towards more environmentally conscious fashion choices.