The article critically examines the public communication strategies employed by key figures in Brazilian politics, including President Lula and Supreme Court Justices Toffoli and Moraes. It highlights a common belief among these leaders that they can control their narratives and protect their reputations against adversarial tactics. However, the piece argues that recent media portrayals suggest that they might not be as successful as they perceive, reflecting a disconnect between their strategies and public perception.

With the 2026 presidential elections approaching, the implications of these miscalculations are particularly significant for Lula and his partner Janja, who are keenly aware that their political futures hang in the balance. The article emphasizes that their electoral success relies heavily on a narrow margin of undecided voters in a politically polarized nation. This environment of division stresses the necessity for careful communication and outreach strategies to win over voter segments that might be ambivalent to either side.

As the authors articulate the future challenges ahead, the article serves as a cautionary tale about the risks of underestimating public sentiment and the media's framing of political narratives. For Lula and Janja, their ability to navigate these challenges will be crucial in steering their campaigns toward success in an increasingly complex electoral landscape.