Activision Blizzard's advertisement for its game Call of Duty: Black Ops 7 has been banned in the United Kingdom following a decision by the Advertising Standards Authority (ASA), which oversees ethical advertising practices. The ASA received multiple complaints regarding the advertisement, which was deemed to downplay sexual violence. The specific problematic scene in the advertisement shows two airport security agents, played by characters from the game, who humorously intervene in a situation involving a male passenger during a security check.

In the advertisement titled "Airport Security," the two agents make light of their roles while handling passengers. The male agent informs the traveler that he has been "randomly selected for rough handling," while the female agent prepares for the search, implying inappropriate and suggestive actions. The phrase "Bite this, he goes in dry" adds to the explicit nature of the dialogue, raising concerns among viewers and igniting a public outcry against the portrayal of such handling.

Despite having previously received approval from advertising review company Clearcast, the backlash prompted the ASA to act decisively, highlighting the evolving standards of what is acceptable in advertising concerning sensitive topics like sexual violence. The ruling sends a strong message to advertisers about the importance of considering the ethical implications of their content, emphasizing the need for sensitivity in portraying situations that may trivialize serious issues.