The production of Telefe has announced the premiere of a new season of the popular reality show Gran Hermano, titled Generación Dorada, set to launch on February 23, 2023. This new season celebrates a quarter-century of the show being aired in Argentina, and it will be hosted by Santiago del Moro, who has become a well-known figure due to his association with the program.

Gran Hermano will be broadcasted on Telefe from Monday to Thursday at 10:15 PM. The main show will feature elimination galas, classic debates, and weekly challenges, allowing viewers to engage with the contestants and the unfolding drama within the house. In addition to traditional broadcasting, the show will be accessible through cable operators across the country, ensuring a wide reach and multiple options for the audience to watch the show live.

As reality television remains a popular format in Argentina, the return of Gran Hermano signifies not just a revival of a beloved show, but also plays into the broader cultural significance of reality formats in the Argentine television landscape. The celebratory nature of this season places it in a unique position to attract both long-time fans and new viewers alike, highlighting the show's impact over the years.