Jean-Laurent Poitou, the CEO of Ipsos, a leading market research firm, emphasizes the necessity of maintaining high data quality standards in the rapidly evolving landscape of artificial intelligence. With an extensive background in corporate transformation and emerging technologies, Poitou has successfully navigated through disruptive technological changes while focusing on sustainable growth. His leadership at Ipsos aims to adapt to new business models driven by data and automation, reflecting a commitment to innovation within the industry.

Poitou’s experience spans over three decades, during which he has guided major companies in organizational reinvention fueled by data-driven decisions. Under his guidance, Ipsos plans to invest over 1 billion euros to innovate within the market research industry. This investment signals a significant shift in how market researchers must respond to the evolving needs of clients in the digital age, where data quality and accuracy remain paramount.

The discussion also highlights broader implications for the market research industry as it confronts the challenges posed by artificial intelligence. By prioritizing data integrity, Poitou reiterates Ipsos’s dedication to providing credible insights in a marketplace increasingly reliant on technology. This proactive approach not only reinforces Ipsos’s position in the industry but also sets a standard for competitors in balancing innovation with quality assurance.