The article from Rzeczpospolita discusses the findings of a recent survey revealing that Poles are cautious when it comes to using artificial intelligence (AI) for online shopping. Many respondents express concerns about data privacy and the reliability of AI recommendations, leading to a general reluctance to fully embrace these technologies during their e-shopping experiences. This cautious attitude contrasts with the increasing popularity of AI tools in the e-commerce sector in Poland, indicating a gap in consumer trust that needs to be addressed by online retailers.

The report further explores the factors contributing to the rise of AI in e-commerce, including its potential to improve customer service and streamline purchasing processes. Different generations exhibit varying levels of comfort with AI, with younger consumers showing more willingness to adopt these technologies compared to older demographics. However, the generational divide also reveals that trust in AI's capabilities differs, which presents challenges for sellers aiming to cater to a diverse audience.

Additionally, the article highlights the implications of AI for global e-commerce strategies, particularly for large companies like Amazon. As AI continues to reshape the landscape of online shopping, e-commerce businesses must find a balance between leveraging AI to enhance customer experience and addressing consumer concerns about privacy and security. The findings suggest that strategic communication and education around AI's benefits will be essential for building trust and increasing adoption among Polish consumers.