Since its release in 2025, 'Verano Rosa' has become one of the most popular songs from Karol G's album Tropicoqueta, dominating digital music platforms. The song's narrative forms a core part of the album's themes. Its inception dates back to 2023, coinciding with Karol G's rise to international fame following her successful album, Mañana será bonito. Originally, the song was intended to be part of that collection but faced delays due to the search for the right collaborator.

During this period, Colombian artist Feid entered the picture, expressing a desire to collaborate on the track at a time when he and Karol G shared a close bond, though their romantic relationship had yet to be formally acknowledged. This collaboration not only added depth to the song but also sparked public interest due to their rumored relationship. The partnership has since redefined the dynamics of both artists' careers in the Latin music scene.

With 'Verano Rosa,' Karol G and Feid have crafted a piece that resonates beyond mere music. It symbolizes a personal and professional intersection for both artists, enhancing the narrative of love and partnership in their careers. The song has been a cultural touchstone in 2025, marking a notable moment in Latin pop music.