Tobias Heitzer has been running Ver since 2023, the only online store in Germany dedicated specifically to vermouth. In an interview, he shares insights into why he chose this niche market and how he believes the perception of vermouth is changing. He mentions that vermouth has often been labeled as cheap rotgut, yet he sees a growing demand and appreciation for quality vermouth among consumers today.

During the conversation, Heitzer emphasizes the importance of selecting the right ingredients for crafting good vermouth. He discusses the trends he has observed in consumer preferences and how he aims to educate people about the diversity and complexity of vermouth as a beverage. Heiter's passion for vermouth is evident as he expresses his hope that more people will experiment with it and discover its unique flavors.

The growing interest in vermouth not only reflects changing consumer tastes but also illustrates a broader trend in the gastronomy sector where niche products are gaining popularity. Heitzer’s initiative could contribute to a resurgence in vermouth consumption, inviting a new generation of drinkers to explore this traditional yet often overlooked beverage.