From February 23 to 26, 2026, Madeira will host the European Conference of the Cruise Lines International Association (CLIA), bringing together European policymakers and leaders from the cruise industry. This event will feature senior executives from cruise companies and representatives of various European institutions, all focused on key topics such as competitiveness, decarbonization, tourism, and port infrastructures. The conference aims to foster regional development and establish a sustainable framework for the industry's future.

In addition to discussions around industry challenges, notable speakers will include Apostolos Tzitzikostas, the European Commissioner for Transport, and Bud Darr, President and CEO of CLIA. Darr emphasized the cruise sector's role in economic growth and connectivity, while also highlighting advancements in green technologies. The inclusion of high-profile speakers demonstrates the conference's significance within the European Union's broader strategic goals for sustainable tourism and innovation in maritime services.

This conference not only aims to strengthen the cruise industry’s positioning in Europe but also seeks to engage stakeholders in discussions that can lead to sustainable practices within the maritime tourism sector. The gathering will likely impact policy decisions that could shape the future of cruise operations, with an emphasis on environmentally friendly advancements and regional collaborations.