In a remarkable achievement, Rosé, a member of the popular group Blackpink, released the single "APT." in 2025, which has been reported as the best-selling single globally, according to the International Federation of the Phonographic Industry (IFPI). This milestone marks a significant accolade, as it is the first time an artist from outside North America or Europe has topped this prestigious chart. The success of "APT." highlights the increasing global influence of K-pop and the ability of non-Western artists to dominate the music market.

The IFPI's Global Single Chart assesses music consumption by tracking sales, downloads, and streaming across a variety of platforms. The rankings are determined through a meticulous methodology that accounts for the economics of each format in different regions worldwide. This comprehensive approach ensures that the chart reflects true popularity and demand. The report indicates that "APT." was not merely a fleeting success; instead, it sustained its number one position over a prolonged period, showcasing its lasting appeal among listeners globally.

Furthermore, the success of "APT." can be attributed to extensive promotional campaigns by Rosé's label, which strategically coordinated with various media channels through radio and digital platforms. This success not only elevates Rosé's individual career but also reinforces the significant impact of K-pop on the global music industry, paving the way for more international opportunities for Asian artists.