The film 'Asi', featuring Taapsee Pannu, has garnered considerable audience attention and praise for its sensitive exploration of the serious issue of rape. Released on a limited number of screens, the film is not only a test for filmmaker Anubhav Sinha but also a reflection of public interest. Despite the recent struggles of Bollywood films with social messages at the box office post-lockdown, 'Asi' has emerged as a surprising success, capturing audiences and generating positive word-of-mouth reviews.

Since its release, 'Asi' has impressed audiences deeply, quickly becoming a topic of conversation among viewers returning from the cinema. With positive reviews, the film has benefitted from strong word-of-mouth promotion which has led to increased viewership. It started with a collection of 1 crore, and it saw more than a 60% jump in earnings by the second day, highlighting the film's growing popularity and audience connection.

The success of 'Asi' is remarkable, especially considering the backdrop of the pandemic which greatly affected cinema attendance and public interest in serious-themed Bollywood films. This film’s ability to engage and resonate with viewers showcases the potential for cinema that tackles tough subjects while still attracting audiences, further emphasizing the importance of meaningful narratives in the entertainment landscape.