Taapsee Pannu's latest film 'Assi' addresses a sensitive social issue and aims to engage the audience effectively. Directed by Anubhav Sinha, known for tackling serious social themes in films like 'Mulk' and 'Article 15', 'Assi' received a mixed response upon its release, with initial ticket sales indicating a slow start despite receiving commendations from critics. This trend of falling audiences for socially-themed cinema has been noted since the COVID-19 lockdown, which has affected multiple impactful films. However, the audience seems to be responding positively, leading to a noticeable increase in ticket sales on its second day.

The film debuted with an opening collection of 1 crore rupees on its first day, indicating a relatively modest start. Despite the positive reviews highlighting the film's worthiness, there was an absence of audience enthusiasm initially, reflecting a broader trend where viewers prioritize entertainment over social messages. However, the subsequent day marked a significant upswing in ticket sales, suggesting that word-of-mouth and critical acclaim may be turning the tide for 'Assi'.

The situation, if it continues, could signify a revival in audience interest for socially conscious films in India, which have struggled to attract viewership after the pandemic. Should 'Assi' maintain its momentum, it could pave the way for more socially resonant stories to find their audiences again, revitalizing the genre and encouraging filmmakers to bring forward impactful narratives.