Yamaha has introduced its new scooter, the Aerox ABS Connected, to the Brazilian market, positioning it as a stylish and urban alternative priced at R$ 18,990. This price point is strategically set below key competitors, including the Shineray Urban 150 EFI and Honda PCX 160 ABS, aiming to attract buyers looking for both affordability and design. In a market where Honda heavily dominates, particularly with the PCX model achieving significant sales figures in 2025, Yamaha’s entry is a bold move intended to increase its market share in the urban scooter segment.

The Aerox's design draws inspiration from Yamaha's R-Series sports motorcycles, reflecting a sporty aesthetic that appeals to young consumers. It incorporates premium finishes, including "black piano" surfaces and textures that resemble carbon fiber, raising the standards of scooters in its class. Although it resembles the now-discontinued Neo 125, the Aerox enhances user experience with features such as a dual-level seat and eye-catching graphics aimed at a younger demographic, making it appealing to individuals seeking both style and functionality in urban commuting.

With Honda's existing dominance demonstrated by sales data from Fenabrave revealing the PCX's impressive 53,700 registrations in 2025, Yamaha faces a challenging competitive landscape. The Aerox must not only establish its identity and unique selling propositions but also convince consumers to prefer it over Honda's entrenched position in the market. The scooter's launch marks a significant step for Yamaha in the Brazilian market, as they look to carve out a share in the lucrative urban scooter segment where Honda currently reigns supreme.