The Feirão Limpa Nome event begins on Monday, July 23, offering a chance for more than three million borrowers in Ceará to renegotiate their debts with discounts of up to 99%. This initiative is supported by over 2,200 partner companies and involves the Brazilian postal service providing free in-person assistance at over 7,000 locations across the country. The fair will run until April 1, 2026, providing ample time for consumers to take advantage of this opportunity.

This year's event marks a significant moment as it presents more than 620 million offers nationwide. Consumers in Ceará alone have access to 22.2 million offers, bringing an array of options to manage debts with banks, utilities, and telecommunications companies. The online platforms for negotiation include Serasa's official website, their mobile app, and direct WhatsApp support, making it accessible for those unable to attend in person and ensuring they can take part in the fair.

The fair also emphasizes modern payment options, including instant payment via Pix, allowing consumers to see immediate results in clearing their names from credit blacklists. This initiative not only aims to alleviate the financial burden on individual consumers but also seeks to stimulate the local economy by reducing overall debt levels in the state, contributing to an environment favorable for financial health and recovery.