The campaign 'Your 0km Without Barriers' was launched by the Association of Automotive Dealers in Argentina (ACARA) to facilitate the electronic toll payment system for new cars. Starting January 2026, every new vehicle sold by official dealerships will come equipped with an electronic toll system. This integration is designed to enhance the customer experience by eliminating the necessity for additional paperwork and barriers when accessing toll roads.

This initiative not only makes it easier for drivers to hit the road with their new vehicles but also positions Argentina in alignment with modern toll management practices seen in other countries. The campaign resonates with car buyers, as it promises a seamless transition into driving their new vehicles without the inconvenience of traditional toll payment methods. With technology's growing influence, such enhancements can significantly improve road travel efficiency.

As the campaign unfolds, it will be crucial to monitor the reception among consumers and the overall impact on traffic flow and toll revenue. If successful, this could pave the way for further modernization of transport systems across the country, encouraging more public and private investment in infrastructure. The initiative symbolizes a step forward for Argentina's automotive industry, showcasing a commitment to innovation and customer convenience.