The Salone Franchising Milano, Italy's leading trade show for franchising and retail, is beginning its preparations for the 2026 edition with a series of webinars. Scheduled to take place from October 1 to 3, 2026, at the Allianz MiCo in Milan, this event is an important destination for aspiring entrepreneurs, investors, and established stakeholders looking to develop and reinvent their business futures. The 2025 edition already established itself as a key event, hosting 120 exhibitors and attracting approximately 5,000 visitors, with a diverse range of attendees including entrepreneurs, employees, professionals, and franchise investors.

This year, the Salone aims to re-engage its community by targeting a broad audience that includes both prospective and active franchisees, investors, and business managers. The initiative seeks to provide insights on market trends and sustainable development models, making it an essential gathering for anyone involved in the franchising industry. The focus on webinars represents an effort to create a dialogue and share knowledge within the community, enhancing the overall experience and value of the event for participants.

As the franchise market continues to evolve, the Salone Franchising Milano plays a crucial role in connecting stakeholders and fostering new opportunities for business growth. This ongoing commitment to innovation and community engagement is expected to position the event as a cornerstone in the franchising calendar, particularly for those looking to navigate the changing landscape of the industry moving towards 2026.