Fiera Milano is taking significant steps to bolster its direct exhibition portfolio and integrated services sector through two strategic acquisitions aligned with its 2024-2027 Strategic Plan. The first acquisition involves a 70% stake in Made in Steel Srl, the organizer of the biennial international Made in Steel fair, a crucial event for the steel supply chain. This acquisition ensures that Siderweb Spa SB, the event's founder, retains a 30% share, effectively maintaining the organizational continuity and identity of the fair.

In addition to this, Fiera Milano has secured a binding agreement to acquire 51% of Stipa Spa, an Italian leader in designing and creating custom high-end fair setups and also involved in corporate events and retail showroom designs. These acquisitions are expected to close within the first half of 2024, indicating a solid commitment to enhancing the company's competitive edge and operational capabilities in the exhibition industry.

Overall, these strategic moves signify Fiera Milano's ambition to expand its footprint in the exhibition sector while providing enhanced services to its clients. This aligns with broader trends in the industry where integrated service offerings are becoming increasingly important for attracting high-profile events and exhibitions, positioning Fiera Milano favorably for future growth and opportunities in this competitive market.