Feb 23 • 11:38 UTC 🇧🇷 Brazil G1 (PT)

Natura signs $67 million agreement to end US lawsuit over Avon talc

Natura Cosméticos has agreed to pay $67 million to settle a lawsuit in the United States regarding asbestos contamination in Avon talc products.

Natura Cosméticos has reached a settlement to resolve a legal dispute related to allegations of asbestos contamination in talc products from its former subsidiary, Avon. The agreement, amounting to $67 million, is set to be finalized on March 6, 2026, as revealed in a statement by the company. The decision follows the California Court of Appeal's confirmation of a lower court's ruling against Avon Products Inc. in a case known as Chapman, indicating the legal troubles the company faced concerning product safety and its implications for consumer trust.

The judgment amount has been updated, with estimates now reaching around $68.8 million. Given this situation, Natura has decided to settle the litigation to mitigate further financial and reputational risks associated with ongoing court battles. This amount had already been allocated in Natura's financial records for the operations categorized as discontinued as of December 31, 2025, suggesting a strategic move to stabilize financial standing amidst ongoing challenges in the consumer goods sector.

In light of these events, this settlement not only represents a significant financial decision for Natura but also reflects broader concerns within the cosmetics industry regarding product safety and consumer confidence. The repercussions of this agreement could resonate through Natura’s operational strategies going forward, as the company aims to rebuild brand trust and avoid future legal entanglements. This scenario underlines the importance of transparency and safety within the beauty product market, which is increasingly scrutinized by consumers and regulatory bodies alike.

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