Apple is reportedly looking to expand its iPhone 18 Pro and Pro Max lineup with a striking deep red color, inspired by the recent success of the iPhone 17 Pro Max in orange. According to a Bloomberg report, this move is a response to the favorable reception in global markets, particularly in China, where the orange hue drew comparisons to the iconic color of Hermes fashion.

The company's decision-making remains somewhat unclear, as there are no details on whether the orange color will remain available alongside the new red, or if the latter will fully replace the former. This uncertainty creates intrigue among consumers anticipating the latest iPhone models, as they may potentially see four color options instead of three, depending on Apple's final decisions. Earlier speculations also emerged regarding brown and purple as possible color introductions; however, these may simply serve as experimental shades of the proposed red.

In related news, reports from Apple Insider suggest that the tech giant is also planning to introduce its foldable phone with a more subdued color palette, leaning towards muted tones compared to the vibrant options suggested for the iPhone 18. These developments indicate Apple's strategy to cater to diverse consumer preferences as they market their new devices toward a wider audience, bridging bold and classic aesthetics in their offerings.