Feb 23 • 09:28 UTC 🇱🇹 Lithuania 15min

Working group softens regulations regarding participation of other media representatives in creating LRT content

A working group decided to drop previous restrictions on media representatives collaborating with LRT, following criticism from the media.

A working group has made the decision to ease previous requirements regarding the participation of representatives from other media outlets in creating content for LRT, the Lithuanian National Radio and Television. This decision comes after significant criticism from media representatives who felt that the initial guidelines were overly restrictive and hindered collaborative efforts. The regulations that prohibited media collaborators from using the LRT platform for promotional purposes or enhancing their audience reach have been discarded, signaling a more open approach to media collaboration.

The original regulations stated that any media personnel who worked alongside LRT were not allowed to engage in active roles within their own media outlets while contributing to LRT. Critics argued that such stipulations were counterproductive and limited the potential for joint ventures between different media platforms. The working group's recent amendments are viewed as a favorable adjustment to foster a more collaborative environment among media entities in Lithuania.

This change in policy could have substantial implications for the media landscape in Lithuania, as it promotes a more inclusive and cooperative approach among various media outlets. By allowing better collaboration, the working group aims to boost content diversity and accessibility, potentially enriching the media offerings to the public and enhancing the overall quality of journalism.

📡 Similar Coverage