On March 4th, a key event examining the Estonian music market will be held at the Erinevate Tubade Klubis (ETK) in Tallinn. This annual event, now in its sixth year, aims to analyze the business models and management cultures of the Estonian music industry, exploring goals both at home and abroad, while mapping the changing preferences of youth and audience listening habits. The presence of key figures in the industry is expected to enhance discussions about the future of music in Estonia.

The event will kick off at 10:00 AM with speeches from Culture Minister Heidy Purga, Tallinn's Mayor Peeter Raudsepp, and Music Estonia's CEO Ave Sophia Demelemester. Following the opening remarks, a panel moderated by Heili Sibritsa, the deputy editor-in-chief of Postimees, will delve into pressing issues currently facing the industry. Topics include the prospects of building a new large concert hall and supportive tax policies that could further develop the sector, reflecting the aspirations and needs of Estonian music professionals and enthusiasts.

Comments from the stakeholders indicate that revitalizing iconic venues like Linnahall and constructing a new multifunctional hall are not mere dreams for the music industry but vital initiatives that could stimulate business and heighten the attractiveness of Estonia and Tallinn as vibrant cultural hubs. The outcomes of this focus day could have significant implications for the strategic direction of the Estonian music market, influencing policy and investment in the creative sector for years to come.