For decades, menopause was a hushed topic in doctor's offices and a marketing 'no man's land'. Today, it has developed into a market worth $18.7 billion, according to Grand View Research. A cultural shift has led women to openly discuss their menopause experiences, prompting wellness industry giants to listen closely and provide a range of products including cosmetics, supplements, telemedicine services, and menopause retreats. Professor Eleonora Bielawska-Batorowicz, a psychologist from the University of Łódź, notes that society tends to equate youth with femininity, which has left older women feeling invisible. However, brands are beginning to recognize this demographic and are promising to help maintain their youth.