Ana Reis, a pedagogue from Uberlândia, Brazil, gains fame on social media by presenting her recipes in a unique and entertaining way that blends cooking with performance.
Ana Reis, known as Aninha, is a pedagogue from Uberlândia in the Triângulo Mineiro region of Brazil, who has transformed her kitchen into a vibrant stage for cooking videos. Embracing elements of pop culture, she captivates her audience by not only sharing recipes but also performing music genres like pop, funk, sertanejo, and brega, all while demonstrating her culinary skills. With over 60,000 followers on Instagram, her unique blend of cooking and showmanship has garnered significant attention and has resonated with viewers who appreciate the entertainment value she brings to cooking.
Encouraged by her son Vinícius Reis, Aninha started creating these cooking videos with just a cellphone, managing to capture the essence of fun and family in the kitchen. Her videos, which are designed to be succinct, exciting, and engaging, often feature music and choreography that reflect her lively personality and passion for cooking. She humorously remarks that she started this venture as a playful activity, never anticipating the rapid growth of her online presence and community.
Ana believes that mealtime is a special occasion that brings people together, whether they are family members or guests. She emphasizes that the kitchen is not only a place for cooking but also a space for sharing and bonding over food. This perspective amplifies the cultural significance of her content, highlighting how her performances in the kitchen eliminate the boundaries between being a chef and an entertainer, redefining traditional cooking shows as platforms for joy and creativity.
