The show 'Yökylässä Maria Veitola,' hosted by Maria Veitola, returns for a festive season where the host spends the night at the homes of celebrities in Finland and other Nordic countries. The opening episode features Veitola visiting the well-known Finnish artist Arja Saijonmaa in Stockholm. Viewers are particularly excited about one episode that will feature Osmo and Peltsi Peltola, which is expected to draw even those who were previously indifferent to the series.

Social media reactions show mixed feelings about the show; for instance, a couple of viewers shared their intention to watch only specific episodes based on the guests featured. One viewer, Panu, has stated he will watch only the episode with Osmo, reflecting a selective interest that seems prevalent among the audience. Another viewer, Kati, plans to watch additional episodes featuring other celebrity guests as well. These individual preferences highlight how the show's guest selection can notably influence viewer engagement.

As the series enters its tenth season, it promises diverse guests, including Jasmine Pajari and Hjallis Harkimo, among others such as previously known Christel and Jori Roosbe. The anticipation around the new episodes suggests that while the show may not cater to everyone, it still has a dedicated audience eager to follow the interactions between celebrities and Veitola, ultimately pointing to the enduring appeal of celebrity culture in Finland.