Maria Veitola, an accomplished Finnish television personality and multiple Venla award winner, will soon be back on screens with the tenth season of her show 'Yökylässä Maria Veitola,' premiering on February 23. The show first aired in the autumn of 2015 and has since gained immense popularity, particularly episodes featuring guests like Jorma Uotinen, Sanna Marin, and Kaija Koo, showcasing a variety of Finnish public figures. Veivola has mentioned that the approach of the show has evolved over the past eleven years. Initially characterized by a more challenging attitude towards interviewees, she claims that her style has softened while still encouraging her to ask the tough questions viewers may be curious about. This shift may reflect a broader trend in television interview styles, where empathy and connectedness have become increasingly valued. The upcoming season promises to be exciting as it will feature well-known personalities including Arja Saijonmaa, Niko Saarinen, and Hjallis Harkimo, among others. Each guest is expected to share their insights and experiences, contributing to the lively and engaging format of Veitola's show, which has become a staple in Finnish television culture.