Landfolk, a Danish company that originally launched during the second wave of the COVID-19 pandemic, has gained popularity by providing summer houses that emphasize soul and authenticity. Starting in a challenging travel climate where tourist destinations were deserted and travel warnings were in place, Landfolk has grown significantly over the past five years, now offering around 7,000 properties in seven countries and employing 100 staff members.

The company has successfully carved a niche within the vacation rental market, appealing to Danes looking for unique summer house experiences. However, with their ambitions, they are now looking to expand by renting out apartments in Copenhagen, reflecting a broader trend where vacation rental firms adapt to changing consumer demands and preferences post-pandemic. This move could also signify a shift in how urban spaces are utilized for tourism versus long-term housing.

The phrase "We don't want to be pirate fishermen" suggests Landfolk’s wish to operate ethically and transparently in the rental market, especially in light of controversies surrounding certain rental practices. This position reflects a growing awareness and demand for responsible tourism and the importance of maintaining community integrity, as companies like Landfolk seek to balance the interests of renters with the well-being of local residents.