North West, daughter of Kim Kardashian and Kanye West, is on the brink of establishing her own brand named NOR11, as reported by Daily Mail. The brand will encompass fashion and jewelry, with trademark applications filed in categories such as clothing, accessories, watches, and bags. The name 'NOR11' is derived from the first three letters of North's name, combined with the number that signifies her age at the time of the brand's inception.

This entrepreneurial venture aligns with the Kardashian family's legacy of building strong personal brands. Kim Kardashian, now 45, has notably been successful in developing her own brand, particularly with her lingerie line Skims, which has gained international recognition and even made its way to markets like Finland. Meanwhile, Kanye West, North's father, has established a multi-billion dollar empire with his Yeezy brand.

The introduction of NOR11 not only signifies a new chapter for North West, stepping into the competitive landscape of fashion and beyond but also reflects the ongoing tradition within the Kardashian-Jenner family to leverage their fame into business success. As young entrepreneurs, North and her siblings are likely to continue shaping their identities and careers from an early age, mirroring their parents' journeys in the public eye and marketplace.