On Sunday, February 22, Varvakeios Market in Athens became the focal point for consumers preparing for the traditional Lenten table in anticipation of Clean Monday. The market was filled with shoppers eager to buy seafood, lagana bread, and other traditional items, indicating a significant increase in demand compared to previous years. For many households, Lent represents a crucial gastronomic period, making shopping for the occasion particularly important.

However, conversations among shoppers have been dominated by the rising prices of goods, which are reported to be higher than last year's levels. Although consumers are flocking to the market, many express the necessity of limiting their purchases due to the increased costs, as they seek to manage their budgets amidst inflation. Shoppers are conducting thorough market research, hoping that prices will drop as the day progresses towards Clean Monday.

The fish market is particularly affected, with prices for seafood anticipated to be above last year's figures. The increase in demand coupled with higher prices raises concerns about how households will adapt to the financial pressures of celebrating traditional customs during this economically challenging period.